Jamie Naughton is the Speaker of the House (also known as Chief Human Resources Officer) at Zappos.com. Her dynamic presentation will provide attendees with an in-depth look at the initiatives and activities that help create, foster, and drive the Zappos.com culture as well as some of the challenges the organization has overcome. Jamie will demonstrate how the strong focus on culture has resulted in improved financial results and customer satisfaction. Jamie will discuss the different ingredients used by Zappos.com to build a long-lasting enduring brand including the importance of customer service and company culture. She will talk about how focusing on culture, as a business model, has created a brand that both customers and employees love enabling the company to expand beyond selling shoes to clothing, bags, and other product categories. She will dive into the practices and the steps Zappos.com has taken that have helped them become one of Fortune Magazine's Best Companies to Work For several years in a row.